I create branded memories

I creatively and strategically design, direct, and manage brands. I amplify growth

I have done communication for brands for more than 25 years, now I take care of the full circle: the brand experience.

As a Creative Director I’m unblurring brands and giving them an edge. I’m shaping, growing and keeping them relevant. I’m creating brand strategies that define the brand experience – it is the experiences that build the brand over time.

​I’m creatively involved into digital branding, social media analytics, affiliate marketing, content creation and community management.

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I believe brands must cater to the human need for belonging

This sense of belonging is created by shared values and beliefs. Only brands that have values and beliefs and deliver them in an authentic way will survive.

I believe in Simon Sinek‘s famous quote: “People don’t buy what you do, people buy why you do it. Profit is not a why, it’s a result”*

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Find everything about me and how I work here on hannesboeker.com